Summary of marketing article Essay Example | Topics and Well Written Essays - 500 words

Outline of showcasing article - Essay Example Of these specialists, Converse was one of the main to stress on clients which has now become the center of the idea of showcasing blend. The creator has given a reasonable course of events which plots the different creators and their commitments to the idea since 1911 until 1960. The creator has given an unmistakable and compact clarification of the different contributions from a few creators in a reasonable way. The creator further proceeds onward to talk about the ‘blossoming of the promoting mix’, where he has brought up how Culliton (1948) recommended the name for the idea. He proceeds onward to give a clarification of how the name created and how the 1950s saw a development regarding the idea and the related speculations. Again the creator has given in a compelling and productive way the commitment of a few creators throughout the years and how the showcasing blend idea developed and framed shape. The creator likewise features how the 4Ps of advertising had been presented and created in 1960. Besides, the creator has proceeded onward to talk about a fundamental part of the idea where the future contemplations for the showcasing blend have been made. Here the creator considers and talks about the commitments of Park, MacInnis and Silverman and their recommendations of the 4Ps setup. The idea appeared dependent on the few financial speculations that were available in the previous years. Anyway there have been inquiries regarding the motivation behind the 4Ps and the general handiness as far as invigorating interest. The creator has addressed some significant parts of the current day thought of the field of advertising and has drawn out some appropriately new musings where the showcasing has been perceived to be the hierarchical culture and theory. The creator has additionally brought out basic focuses which feature the requirement for a fresher view on the idea which can be found in the light of some useful dynamic procedures of the current

Autism Essays (2130 words) - Autism, Psychiatric Diagnosis

Mental imbalance Mental imbalance During the time the analysis of chemical imbalance has changed drastically. Once, it was erroneously analyzed as youth schizophrenia. Since significantly more broad research has been done, analysts have discovered unmistakable qualities that are commonplace of mentally unbalanced people. It is regularly portrayed by trouble in the kid's capacity to react to individuals, occasions, and articles. Reactions to impressions of light, solid, and feeling might be misrepresented. Deferred discourse and language might be related. Different attributes include: debilitation in capacity to make peer companionships, nonattendance of inventive action, generalized body developments, industrious distraction with parts of items, stamped trouble over changes in trifling parts of nature, outlandish emphasis on following schedules in exact detail, a limited scope of interests and a distraction with one restricted enthusiasm, alongside numerous others. Albeit certain qualities are common of medically introverted kids, the finding is a multidisciplinary exertion. The analysis requires a group of experts on account of the numerous one of a kind attributes and practices of the mentally unbalanced youngster Each expert is relegated an alternate conduct to screen. Be that as it may, the specialist and the therapist are predominantly liable for the finding and the mental assessments included. The beginning of this condition is generally seen inside the initial over two years. In 1968, the APA alluded to chemical imbalance as a solitary issue, and now it is known to be a condition of conduct and clinical impacts. Alongside mental imbalance, a few related issue are gathered under Pervasive Developmental Disorders, PDD, a general class which is described by serious and unavoidable weakness in a few zones of improvement. The standard reference is known as the Diagnostic and Statistical Manual, DSM, which is presently in its fourth release. The DSM arranges the various sorts of PDD which are regularly mixed up as mental imbalance. The other PDD are Asperger's Disorder, Rett's Disorder, Childhood Disintegrative Disorder, and Pervasive Developmental Disorder-Not Otherwise Specified, PDD-NOS, which is normally alluded to as atypical chemical imbalance. The term mentally unbalanced range issue is every now and again used to recognize the assorted variety and seriousness of chemical imbalance . The qualities and side effects of mental imbalance can introduce themse lves in a wide assortment of mixes. There is no standard kind and nothing of the sort as a normal individual with chemical imbalance. The most regularly utilized terms to depict individuals with mental imbalance are: medically introverted like, medically introverted propensities, medically introverted range, advanced, or low working, and that's only the tip of the iceberg abled or less-abled. Medically introverted confusion is additionally know as Infantile Autism or Kanner's Syndrome. Most kids with this condition show poor social abilities, and weakened intellectual working and language. Would could it be that causes this national emergency, influencing more than 400,000 families, and costing the country more than 13 billion dollars. Chemical imbalance is the third most normal formative issue, more typical than Down Syndrome, various sclerosis, or cystic fibrosis, and mental imbalance look into still gets under 5% of the subsidizing of different sicknesses. With the absence of subsidizing, scientists from everywhere throughout the world are investing a lot of time and vitality attempting to discover answers. A solitary explicit reason for mental imbalance is as yet not known. The most ebb and flow explore joins chemical imbalance to neurological or natural contrasts in the mind, and in numerous families an example of mental imbalance or chemical imbalance related handic aps shows up. This could propose that mental imbalance has a hereditary premise, albeit no particular quality has been straightforwardly connected to chemical imbalance. Specialists accept that a hereditary premise would be profoundly mind boggling, including a blend of a few qualities. Direct causes have not been found, however a few hypotheses has been refuted. Chemical imbalance is certainly not a psychological issue, youngsters with mental imbalance are not boisterous children who decide not to act. Chemical imbalance isn't brought about by terrible child rearing, and no known mental factors in youngster improvement have been demonstrated to cause chemical imbalance. Kids with mental imbalance start to give indications of this infection at around the age of two. This is when guardians may see delays in language, play, or social association. One of the numerous issues mentally unbalanced kids have is with social separation and lethargy. Medically introverted children don't grin at there guardians or connect with be nestled or gotten. They regularly don't play with other kids, seeming, by all accounts, to be in there their own reality, unconscious of individuals or occasions around them. Numerous youngsters

Blog Archive Mission Admission Ask for Last-Minute Feedback

Blog Archive Mission Admission Ask for Last-Minute Feedback Mission Admission is a series of MBA admission tips; a new one is posted each Tuesday. With deadlines looming for many business school candidates, we thought we would share a piece of advice that might help alleviate some deadline-related stress. After you have completed (but not yet submitted!) your MBA application(s), find one individual you trustâ€"whether a professional consultant or someone with insight into the application processâ€"to read your essays one last time and give you feedback. We strongly suggest that you limit yourself to requesting feedback from just one or two individuals, however. Because the application process is subjective, you will discover that as you add readers, you will also add new and different opinions. Soon, a multitude of alternatives might appear, and although none of these varying ideas will necessarily be “right” or “wrong”â€"considering that a single candidate’s stories can be marketed in almost countless waysâ€"they can create unnecessary uncertainty. We are not suggesting that you ignore critical feedback, but rather that you not complicate your final days and create doubt where it may not be due. If one or two readers support your ideas and emphasize that your application needs minimal work, you are probably best off ending your feedback loop there and submitting your application. Share ThisTweet Mission Admission Blog Archive Mission Admission Ask for Last-Minute Feedback Mission Admission is a series of MBA admission tips; a new one is posted each Tuesday. As most business schools have recently released their deadlines for the 2015â€"2016 season, we thought we would share a piece of advice that might help alleviate some deadline-related stress. After you have completed (but not yet submitted!) your application(s), find one individual you trustâ€"whether a professional consultant or someone with insight into the application processâ€"to read your essays one last time and give you last-minute feedback. We strongly suggest that you limit yourself to requesting feedback from  just one or two  individuals, however. Because the application process is subjective, you will discover that as you add readers, you will also add new and different opinions. Soon, a multitude of alternatives might appear, and although none of these varying ideas will necessarily be “right” or “wrong”â€"considering that a single candidate’s stories can be marketed in almost countless waysâ€"they can create unnecessary uncertainty. We are not suggesting that you ignore critical feedback, but rather that you not complicate your final days and create doubt where it may not be due. If one or two readers support your ideas and emphasize that your application needs minimal work, you are probably best off ending your feedback loop there and submitting your application. Share ThisTweet Mission Admission Blog Archive Mission Admission Ask for Last-Minute Feedback Mission Admission is a series of MBA admission tips; a new one is posted each Tuesday. As most business schools have recently released their deadlines for the 2016â€"2017 season, we thought we would share a piece of advice that might help alleviate some deadline-related stress. After you have completed (but not yet submitted!) your application(s), find one individual you trustâ€"whether a professional consultant or someone with insight into the application processâ€"to read your essays one last time and give you last-minute feedback. However, we strongly suggest that you limit yourself to requesting feedback from  just one or two  individuals. Because the application process is subjective, you will discover that as you add readers, you will also add new and different opinions. Soon, a multitude of alternatives might appear, and although none of these varying ideas will necessarily be “right” or “wrong”â€"considering that a single candidate’s stories can be marketed in almost countless waysâ€"they can create unnecessary uncertainty. We are not suggesting that you ignore critical feedback, but rather that you not complicate your final days and create doubt where it may not be due. If one or two readers support your ideas and emphasize that your application needs minimal work, you are probably best off ending your feedback loop there and submitting your application. Share ThisTweet Mission Admission

Business Plan For Swot - 1018 Words

ABOUT US UOK is your trusted home for all travels, events management, recreation, errand, diaspora, and business solutions. UOK is one of the industry’s fastest growing corporate travel management and business solution companies with over fifteen (15) years experience. If you partner with us at UOK, we will ensure that all traveling and business logistics are handled professionally, less expensive, easier, safer, and more efficient for you. Our team is composed of qualified and well-trained individuals who derive joy in providing solutions to all your needs in all areas of business endeavors. We will combine our worldwide reach with an understanding of your unique needs, and the markets you work in to ensure success in all ramification.†¦show more content†¦We implement the best tools and strategies for our clients to facilitate lower fees and higher adoption rates. Our primary mission at UOK is to deliver an excellent and superior corporate travel services to our clients. We leverage on our understanding of corporate context, our extensive industry expertise, and cutting edge technology to bring ease and value ease to your travel experience. With UOK, service comes first. UOK has thousands of travel consultants around the world who conform to stringent SLAs to deliver a superior service and value for travelers. We provide first-class business travel services with value-added options which includes a comprehensive approach to global travel management. Comprehensive Travel Management expertise We also provide business travel and meetings/events management services to corporate clients on an international basis. This includes the accommodation, reservation of flights, trains, car hire, visas, venues, and the provision of online solutions (including self-booking and bespoke client portals), as well as financial management solutions to bringShow MoreRelatedSwot Analysis Of Upss Business Plan1325 Words   |  6 Pagesprimary target for UPS are business customers, however, the Drone service will target residential customers. UPS makes it simple for organizations to provide their business and customers with real time package tracking information via email, text messaging and telephone call. This business plan will examine the  opportunities and benefits the Drone service will gain from implementing new technologies and  research and improvement into the courier delivery business. This business plan will discuss the valueRead MoreToyota Production System -Business and Market ing Strategy, Swot Analysis and Its Implementation Plan3114 Words   |  13 Pages Contents Executive Summary *â€Å"Toyota Service Management and Project Implementation Plan*† Report provides the complete analysis of Toyota and its Production System. The report includes the brief history about organisation and consists of a comprehensive description about Toyota Production System (TPS). Further we have analysed the Business and Marketing strategy of the Toyota and performed the â€Å"SWOT† analysis in order to understand the strengths, weaknesses of the organisation and also threatsRead MoreSwot Analysis : A Swot1371 Words   |  6 Pages SWOT analysis is valuable in understanding and revising the position of the company before decisions are made about company direction or the application of a new business idea. PEST is a tool to assess external factors. 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I will discuss the usefulness and applicability of these models in business today, and whether other contemporary models should be applied when exploring strategies for analysis. STRATEGIC MANAGEMENT In my readings for this critique, I learned Strategic Management has been difficult to define by both Academics and ScholarsRead MoreSwot Analysis : A Swot887 Words   |  4 Pages To understand how a SWOT analysis can be used to understand a company you have to understand what a SWOT analysis is and what makes it powerful. The acronym SWOT represents the areas of a business plan, Strengths, Weaknesses, Opportunities, and Threats. With a little thought a SWOT analysis can help a business uncover opportunities that are well-placed to exploit. Also, by understanding the weaknesses of a business, you can manage and eliminate threats that would otherwise catch you unawares. ButRead MoreStrategy Planning : Strategic Planning1543 Words   |  7 Pagesâ€Å"strategic Planning† Strategic planning is a process that implement by an organization/corporation to develop a plan to achieve its objectives of its overall long-term organizational goals. In marketing, strategic planning is to anticipate the possible outcome and determine the best method to achieve organizational objectives. In order to achieve organizational objectives, an organization has to plan its strategy and direction as well as decide on allocating its resources to carry out this strategy. StrategyRead MoreSwot Analysis1676 Words   |  7 PagesSWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data Strategic Use: OrientingRead MoreSwot Analysis : Strategy Planning811 Words   |  4 PagesPlanning SWOT analysis is a strategy used to make sure one has considered every angle of a business venture. It causes one to consider strengths, weaknesses, and opportunities of your business. SWOT, is an acronym that stands for strength, weakness, opportunities, and threats; pretty self-explanatory. A SWOT analysis can be used before a business comes to life, when considering business changes, or just routinely, as a part of a business plan. At the heart of strategy planning lays SWOT analysis

Nucleic Acids - Structure and Function

My Interview With The Dente Family Essay - 1418 Words

My interview was done with the Dente family. The family is an African family of five; father, mother, two boys and a girl. One of the children has an unspecified learning disability. They have been living in the United States for the past 10 years. They migrated from Ghana. In my paper, I will be discussing about the strength and challenges that the family faces as they take care of their son Jaden. I will also share information about how Jaden’s parent is able to work with other team members to support their son. According to my interview with Jaden’s mom, she let me know that he was born a healthy child with a normal birth weight. She did not have any complications during the time of birth. He was growing up at a normal rate until he was registered to the daycare center when he was about 7 months. She let me know that there was an assessment done on Jaden done during the time he was enrolled at the school and her son had passed the assessment. When he turned nine mo nths, the teachers did another assessment on him and they became concerned that he was not doing well at problem solving and gross motor skills. She let me know that she argued a lot with the teachers at that time and she was upset to the extent that she had to speak to the administrator. She let the administrator know that the teachers did not know what they were saying. She further stated that the administrator referred her to the health and disability coordinator of the school and she was informed aboutShow MoreRelatedEssay About Being On Set Of When Calls The Heart1563 Words   |  7 Pagesmemorable about being on set of When Calls the Heart? First of all, we were in a beautiful location. And then we had this little old Western country town, and it was really lovely to go to work every morning. And the cast were just wonderful. I remember in my audition with Michael Landon, Jr., that a lot of the actors were going in there reading the part of the reverend very strict. Reverend Anderson seems, when you look at him on paper, to be a kind of strict, stern man with a little bit of darkness. YouRead MoreFeasibility Study Chapter 1-318936 Words   |  76 Pagesdeveloped from centuries of social change. Methods and Procedures To gather adequate data for the study, the researchers made and distributed a structured questionnaire in gathering information regarding the study, and questions were prepared for interviews. The researchers used descriptive type of the study. It involves data collection that answers the questions related to the study. This method was used to assess the needs of the respondents perception in theme restaurants. The secondary sources

Countering Global Terrorism and Insurgency Pledges

Question: Discuss about the Countering Global Terrorism and Insurgency Pledges. Answer: Introduction: Terrorism has always been indiscriminate and has been considered as a way to create terror and fear among people. In the view point of Chomsky, (2015), terrorism activities are carried on by the terrorists in order to achieve some sort of political, religious and even ideological goals. It is the fourth generation warfare and has been creating violence in the society (David, Asuelime Onapajo, 2015). The major aim of the terrorist activities is to symbolize human fear and help achieve certain goals that would not otherwise be acceptable by the government or other ruling bodies. However, there still remain the question that is the terrorism effective and does it is a means for achieving certain objectives in life to the ones who practice this kinds of activities called terrorism. The aim of this essay is to shed light on the various perspectives of terrorism and to determine the facts that are considered to be effective for those who practice terrorism. Thus, a detailed analysis of th e various reasons responsible for terrorism shall be discussed in this essay. Perspectives of both the practitioners and the one who gets affected due to the terrorism activity shall be discussed in this essay. The arguments shall be supported by a number of examples that would increase the credibility of the essay. It has to be understood that a broad range of political organizations have been found to practice terrorism to achieve their objectives in life. These groups are right and left wings of political organizations, the religious groups, any nationalist groups or even the ruling government itself (Marchal, 2013). It can be said that terrorism is effective particularly against the democrats because the electorates are typically sensitive towards the aftermaths of the terrorism activities. Terrorism results in huge number of casualties that ultimately results to induce the leaders to grant concessions to terrorist factions. There have been many situations when the victims have been targeted because of the increased domination of the leaders (Ingram, 2015). The situations of political assassination and campaign against the wars raged by the powerful political parties have been the reasons behind the increased terrorist activities in the recent time. However, if the authoritarian regime is co nsidered, the situation is somewhat different from that of the democrats. The authoritarian regime in contrast is more responsive only to the ruling elite class (Carlton Schaerf, 2015). Thus, there remain lesser chances to accede to the terrorist demand in response to the civilian causalities. In the view point of White, (2016), terrorism was originally referred to the acts that were committed by the government, but recently, terrorism referred to the innocent killing and the demolishing of the resources of the particular nation. Terrorism has been a topic of interest for all the governmental bodies and the union groups. For example, the United Nations has described terrorism to be the intended cause behind the serious loss of lives and responding to any moderate or modern warfare that hinders the government from any kind of act that might result in serious demolition of life and property (Al-Dahash, Kulatunga Amaratunga, 2014). Any act of terrorism is a performance that is devised to affect large group of people. It has also been evident that terrorism attacks the national symbols to create greater domination on the particular society. This eventually shaken the foundation of the country and create a negative effect on the government aiming at increasing the prestige of the particular terrorist group. There is no doubt that terrorism indeed has certain political purpose combined with religious issues as well. In addition to this, it has also been evident that the terrorism activity is also accompanied with spiritual activities as well (Combs, 2015). There is no doubt that the terrorists have been successful in achieving its goals of creating fear among the people and has also resulted in the deaths of thousands of innocent people. Often claims are made towards the fact that terrorism is effective and the strategies intended are to achieve some sort of political objectives. Even in the todays political and judicial scenario, there is no such claim that would signify the real definition of terrorism. It can be both a state and a non-state affair that might result in the creation of certain disastrous situations for the people who becomes victimized due to the increasing influence of these activities. In the view point of Cohen, S. (2016), terrorism is often gets motivated from the political point of consideration as well. It has been evident in many cases that the terrorists get enough support from the state where it operates. In such cases, the distinction between the civilian and the non-civilians often gets confused. The soldiers can act both as a support for the country and at the same time might create terror in the country where it creates its domination. If the situation of the most evident terrorist acti vity of all times, the attack of the 9/11 is considered, that has occupied the headlines of the leading newspaper dailies for a time of more than three months, it has to be said that the soldiers of the country had significant role to play in the terrorist activity (Underhill, 2014). The true motive of the terrorism in this act was estimated to create fear among the people of the nation but at the same it comprises of a support system of the military that cannot be simply separated out from the gauge. The impact of the terrorist attack created sadism but at the same time it created the hype that the attack was intended towards a profit motive that was shrouded in the political claim. In many situations when the terrorists are done with the activities, they are said to have been won in their own way and has been successfully created fear and terror among the people of the nation. Thus, the effectiveness of terrorism can be easily assumed and they have gained victory and have achieved provocation as a result of their activity (Eadie, 2016). If the similar situation is intend to end, the effectiveness of terrorism takes a different turn within its meaning. The terrorists are found to completely utilized the resources and the members related to the activities of the terrorism and thus gain support to keep going on their way. Thus, to certain extent the political objectives can be considered to get fulfilled as a means of utilizing terrorism effectively. The terrorist organizations certain terms and conditions to be fulfilled that would eventually aim at achieving the political objectives of the particular state. If the Iraqi war of independence is taken under consideration, it has been evident that in 2003, the United States invaded Iraq and began an eight year long occupation in the country. This automatically led to the situation of de-establishing the Middle East and ultimately resulted in the loss of thousands of lives along with huge amount of money (Gordon, 2003). From the Marxist point of consideration, it can be said that the US invasion of Iraq was the result of the increasing aggressive capitalist expansionism for the purpose of securing threatened oil for the future production. The invasion was explained by the hegemonic control of the social norms and construction. Overall the Marxist interpretation has an interesting interpretation over the terrorism activities. For instance the Iraq war of 2003, lead to the coalition invasion to overthrow Saddam Husain (Murray Scales, 2003). There was a continuous fault line of sectarian and ethnic tensions but Saddam has always made it a poin t that no Western country would endorse any kind of interference in their warfare. Special operation forces were ideally suited to conduct certain sorts of counterterrorism because of their intense training and the specialized equipments available to them. The conventional army units were not able to carry out any kind counter terrorism due to their organizational structure and the broad set of mission (Gordon, 2003). It was due to this reason, the US Army Special Forces in Iraq were allowed to create Iraqi counterterrorism force model after the United States own special operation Forces. It is believed that the reason held behind the Iraq war has resulted in fearing the Islamic Revolution at the Iran war. Although the Iraqi government was dominated by the Sunni Muslim during the Iraq war, Saddam feared that Iran was dominated by the Shitte Muslim and thus, there remained the chances of internal conflict as well. However, the Iraqi war was a major operation to attain freedom for Iraq (Murray Scales, 2003). The forces gained rapid conventional military victory but the terrorist power of the guerrilla group continued over the troops of the UK and US army. The increased rate of deaths and mortality resulted in huge destruction of lives. The American troops were also killed. Although the Iraq army stood beside their people and fought against the oppression of the US army, it was considered that the US army had been morally correct (Gordon, 2003). Thus, moral challenges and ethical dilemma persisted in their action. If the Just war theory is taken into consideration, it h as to been stated that if the reason behind the war is justified, the country responsible for the warfare can be considered and their decision towards the war can be justified. Therefore, the war waged against Iraq can be justified because the aim was to create harmony among the states. However, the mass destruction of people and property can never be justified. In 2013, Bill Durodie shared his experience on terrorism activities and how the terrorists are involved in the terrorism (Thomas, 2014). America has been at constant war with the transnational movement fueled with the radical ideology of hatred, oppression and murder. The country has been undertaking a number of national Strategies to combat against the increasing terrorism. The aim of the country is to eradicate the increasing terrorism activity and reach out a situation where the world would be a better place for all. It was evident that Iraq had connections with major terrorist groups that can be a serious situation for the whole world to combat against the increasing oppression and terror situation that was persisting in the world (Gordon, 2003). There had to be some ways of getting over these situation and bring out solution to stop the war. For such reasons, the interference of US in the Iraq war can be considered fair enough. With the detailed analysis, it can be easily interpret that terrorism has two faces; one that has left the world threatened and the other where the people practicing terrorism has been striving for their own rights and authorities. There is no dilemma that there remain political reasons behind the terrorism activities occurring in different regions of the world. It is only when the activist groups are declined of their basic rights they undertake other ways of asking the same from the government. Eventually, the situation takes a negative turn and results in war. The war ultimately caused huge loss of lives and money. As it has been evident that during the Bush administration, the situation got worse and the world had to witness certain things that were unpredictable but caused huge distress in the country. In the recent time, terrorism has also taken turn in the name of religion as well. Terrorist groups like ISIS have been killing people in the name of religion and created a new kind of terror in the society. The terrorist activities affect lives throughout the globe and it results in huge loss. Although several measures are taken to combat against these situations, the world still remains in an unrest situation. The role of the governmental organizations cannot be denied. Several attempts have been made to combat these issues. However, with the degrading situation of the world, World War III has also been predicted. The situation might get even worse if proper precautionary actions are not undertaken. It shall be the responsibility of the major developed countries to take necessary steps against the increasing terrorism activities. References: Al-Dahash, H., Kulatunga, U., Amaratunga, D. (2014). Evaluation of the system of disaster management resulting from war operations and terrorism in Iraq.Procedia Economics and Finance,18, 900-907. Carlton, D., Schaerf, C. (Eds.). (2015).International terrorism and world security(Vol. 3). Routledge. Chomsky, N. (2015).Culture of Terrorism. Haymarket Books. Cohen, S. (2016).Democracies at war against terrorism: a comparative perspective. Springer. Combs, C. C. (2015).Terrorism in the twenty-first century. Routledge. David, O. J., Asuelime, L. E., Onapajo, H. (2015). Conclusion: Responses and Recommendations to End Boko Haram Terrorism. InBoko Haram(pp. 103-114). Springer International Publishing. Eadie, P. (2016). Counter?terrorism, Smart Power and the United States.Global Policy,7(3), 323-331. English, R. (2015). Countering twenty-first century terrorism.Political Insight,6(3), 22-25. Gordon, D. (2003). The Cost, Consequences and Morality of War in Iraq1.Age,18(24), 16. Gordon, D. (2003). Iraq, War and Morality.Economic and Political Weekly, 1117-1120. Ingram, H. J. (2015). The strategic logic of Islamic State information operations.Australian Journal of International Affairs,69(6), 729-752. Marchal, R. (2013). Military (mis) adventures in Mali.African Affairs, adt038. Murray, W., Scales, R. H. (2003).The Iraq War. Harvard University Press. 43 Rudaw.net (2017) Iraqi army announces liberation of new west Mosul neighbourhood Retrieved from https://www.rudaw.net/english/middleeast/iraq/220420172 [Accessed on: 23-4-2017] Thomas, J., (2014) Actually, sometimes terrorism does work Retrieved from https://www.washingtonpost.com/news/monkey-cage/wp/2014/04/22/actually-sometimes-terrorism-does-work/?utm_term=.03fef5832697 [Accessed on: 23-4-2017] Un.org (2016) In Baghdad, UN chief Guterres pledges solidarity with Iraqi government and people Retrieved from https://www.un.org/apps/news/story.asp?NewsID=56465#.WPzebkWGPIU [Accessed on: 23-4-2017] Underhill, N. (2014).Countering global terrorism and insurgency: calculating the risk of state failure in Afghanistan, Pakistan and Iraq. Springer. White, J. R. (2016).Terrorism and homeland security. Cengage Learning.

Consumer Psychology Essay Example

Consumer Psychology Essay PART B DEFINITION Consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. STAGES IN CONSUMER DECISION MAKING PROCESS CONSUMER INDIVIDUAL FACTORS Consumer individual factor is divided by five. Age, occupation, economic situation, lifestyle and personality. This five factors is affected to consumer behavior to buy same product or services. †¢Age Age and life-cycle have potential impact on the consumer buying behavior. It is obvious that the consumers change the purchase of goods and services with the passage of time. Family life-cycle consists of different stages such young singles, married couples, unmarried couples etc which help marketers to develop appropriate products for each stage. 00PLUS product affects to this categories because when adult, people are active doing some sport and they need 1ooPLUS because 1 0 0 P L U S ’scientifically-testedi sotonic formulation of carbohydrates, electrolytes and water enables faster and more effective hydration, thus enhancing a person’s capability to perform at his or her peak. In fact, in a recent study, 100PLUS was clinically proven to rehydrate and re-energise fa ster, and provides 43% more endurance, than water alone. We will write a custom essay sample on Consumer Psychology specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Consumer Psychology specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Consumer Psychology specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The advertising also can attract consumer to buy this product because they use number 1 badminton player Dato Lee Chong Wei in the advertisement. This can attract people because many people use Dato Lee Chong Wei as their idol. †¢Occupation The occupation of a person has significant impact on his buying behavior. For example a manger in sport center selling 100PLUS product in the business to make more profit. This is because they know that when people sports, they need to cover back their energy and 100PLUS product is suitable in this situation. Economic Situation Consumer economic situation has great influence on his buying behavior. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person with low income and savings will purchase inexpensive products. However, 100PLUS product is suitable to all economic situation status because the price is not expensive. Beside that, they use Dato Lee Chong Wei in advertising m ake this product is more popular that the other product. †¢Lifestyle Lifestyle of customers is another import factor affecting the consumer buying behavior. Lifestyle refers to the way a person lives in a society and is expressed by the things in his/her surroundings. It is determined by customer interests, opinions, activities etc and shapes his whole pattern of acting and interacting in the world. When people active in sporting, they need a carbohydrate water to make they still have energy to continue sports. People hwo active in played badminton also attractive to the advertisement because they want to became like Dato Lee Chong Wei. Personality Personality changes from person to person, time to time and place to place. Therefore it can greatly influence the buying behavior of customers. Actually, Personality is not what one wears; rather it is the totality of behavior of a man in different circumstances. It has different characteristics such as: dominance, aggressiveness, self-confidence etc which can be useful to determine the consumer behavior f or particular product or service. This also can attract people who like to do something challenging because they need energy to become vigorous. MOTIVATION AND GOAL People who drink 100Plus will motivate they self because it will bring back they energy to achieve they goal. BRAND PERSONALITY Brand personality is the way a brand speaks and behaves. It means assigning human personality traits/characteristics to a brand so as to achieve differentiation. These characteristics signify brand behaviour through both individuals representing the brand as well as through advertising, packaging, etc. When brand image or brand identity is expressed in terms of human traits, it is called brand personality. Advantage-already popular in Malaysia, has many flavor, restore energy quickly easily to find. Disadvantage-100plus is only isotonic water. CONSUMER IMAGERY Consumers have a number of enduring perceptions, or images, which are particulari relavant to the study of consumer behavior. These include the image they hold of themselves, and their perceived images of products and product categories, of retail stores, and of producers. People will find 100Plus because they know that 100Plus is a isotonic drink and its to restore energy. 100Plus also more cheaper then another isotonic drink. MASLOW’S HIERARCHY OF NEEDS THEORY 100 PLUS 100 PLUS Abraham Maslow is well renowned for proposing the Hierarchy of Needs Theory in 1943. This theory is a classical depiction of human motivation. This theory is based on the assumption that there is a hierarchy of five needs within each individual. The urgency of these needs varies. These five needs are as follows- Physiological needs- These are the basic needs of air, water, food, clothing and shelter. In other words, physiological needs are the needs for basic amenities of life. Safety needs- Safety needs include physical, environmental and emotional safety and protection. For instance- Job security, financial security, protection from animals, family security, health security, etc. Social needs- Social needs include the need for love, affection, care, belongingness, and friendship. Esteem needs- Esteem needs are of two types: internal esteem needs (self- respect, confidence, competence, achievement and freedom) and external esteem needs (recognition, power, status, attention and admiration). Self-actualization need- This include the urge to become what you are capable of becoming / what you have the potential to become. It includes the need for growth and self-contentment. It also includes desire for gaining more knowledge, social- service, creativity and being aesthetic. The self- actualization needs are never fully satiable. As an individual grows psychologically, opportunities keep cropping up to continue growing. From this theory that 100plus at the esteem needs level because people need it to restore energy to make they achieve what they target and make people proud to them.

Carthage essays

Carthage essays Carthage is an ancient city in the Mediterranean that was under Roman Rule and Christianity was spreading past; it had a vast history and many wars with Rome. It is located on the north shore of Africa at the tip of a peninsula near the city that is now known as Tunis, Tunisia. Phoenician seamen as a trade and shipping outpost founded Carthage. Its harbor location in the Mediterranean Sea gave it advantages for both defense and trade. The city, whose name means "new city," thrived on commerce and its people engaged in trade throughout the region. At the peak of its power around mid- 200 B.C., the city controlled a large commercial empire along the Mediterranean coast. Eventually, the citys conflict with Rome over control of the Mediterranean Sea led to its destruction and it was subsequently taken over by the Roman Empire. (Moulton 113) There are about 1,200 inscriptions that have been found in Northern Africa employing the Libyan language. The writing was consonantal and it reflected the dialects of the period. Many ancient classical authors, including Homer, provided information relative to the origin of the Phoenician people who founded Carthage. The writings talk of the Phoenicians maritime adventures, their contacts with other Mediterranean people, and to their economy, religion, language, writing, and arts. There is distortion in the, information, however, and it is up to the historian to use it with caution. (Khader 87-89) Carthage was founded in 814 B.C. by the Phoenicians from the city of Tyre in the Eastern Mediterranean. (Moulton 113) Dido was believed to be the legendary founder and queen of Carthage. The city was known to its Punic or Phoenician inhabitants as the "new city," probably to distinguish it from Utica, which was the "old city." (Microsoft Encarta Online Encyclopedia 2001) Carthage remained a Phoenician colony until the 600s B.C. when it gained its independence. When it gained its independence, ...

Oligopoly Essay Example | Topics and Well Written Essays - 2000 words

Oligopoly - Essay Example In relation to costs it shows that in an oligopolistic market firms will not raise their prices because even a small price increase will cause them to lose many customers and at the same time a large price decrease by the owners will gain only a few customers because such an action will begin a price war with other firms. The curve is therefore more price-elastic for price increases and less so for price decreases. In a kinky demand curve as in an oligopoly marginal costs could change without necessarily changing the price or quantity. Being an Oligopoly the EU car market will be experiencing an average cost curve that will represent benefits from substantial economies of size. These firms have actually become large and powerful and with the increased output they have low processing and operating costs. The EU car industry clearly has just a few ruling firms in the industry which will be watching each others pricing and output strategies very closely. Moreover it should be noted that the EU car industry might actually be benefiting through its oligopolist structure(although the practice of price discrimination cannot be applauded).The car industry has to maintain its factories and pay its workers regardless of the amount of output /cars it produces every year. They can probably not afford a perfect competition situation where there would be price competitions and losses which would have an adverse effect on the safety and quality of the cars. This diagram shows that the car industry being a technically differentiated oligopoly(different types of cars) produces at a profit maximizing level of output where marginal cost equals marginal revenue. The firm finds the price it will charge customers at the profit maximizing level of output (Qm) from the demand curve, and sets price to Pm. As we can see, the firm is earning economic profits since price exceeds the average costs at the profit maximising level of output. Now coming back to the issue the question addresses , it is a fact that for many years there is large scale price discrimination in the European Car Market. For example figures show that in 2001the pre-tax price of a Mazda 323 was 10,525 in the UK ,7,404 in Greece and 6,266 in Denmark ( European Commission, July 2001. )This has largely been blamed upon the fact that the European Car Industry is exempt from European competition law. .This situation has allegedly led to a rather oligopolistic arrangement by the persons involved in the car industry as they operate a rigid network of national or regional dealers which are chosen by car manufacturers, to flourish. Allegedly this is also where British car buyers have been particularly discriminated against. The European Car market is not a freely competitive market. As an oligopoly then the EU car industry experiences downward sloping long run average cost curve. The tactic that this industry uses is to increase profits by expanding output and/or merging to take advantage of economies of scale. As a result the

Nuclear Plants and Their Impact on the Environment Essay

Nuclear Plants and Their Impact on the Environment - Essay Example Accidents from nuclear reactors in the late 1970s and early 1980s led to end to the initial rapid growth in nuclear power capacity. These comprised the 1979 Three Mile Island accident (USA) and the 1986 Chernobyl disaster (Ukraine) (Cracolice & Peters, 1997). In 2011, a hard-hitting tsunami led the Fukushima I Nuclear Power Plant to leak, resulting in hydrogen gas explosions and partial meltdowns. In order to caution the immediate populations from the adverse effects of the disasters, the Ukraine government enacted a 30 kilometers no-settlement policy around the Chernobyl power plant while the Japanese government implemented a 20 kilometers cautionary zone around the Fukushima I plant (Hoeve & Jacobson, 2012; Bennett, Bouville, Hall, Savkin & Storm, 2000).Radioactive DecayUsed up nuclear fuel from uranium-235 and plutonium-239 nuclear fission contains more than 100 carcinogenic radionuclide isotopes such as strontium-90, iodine-131 and caesium-137, and includes some of the most long- lived transuranic elements such as americium-241 and isotopes of plutonium. Disposal of these wastes in engineered facilities, or repositories, located deep underground in suitable geologic formations is currently the best disposal solution fronted (Cracolice & Peters, 1997).Nuclear Accidents and ConcernsDebate over the reliability, durability and quality maintenance of old nuclear installations has emerged following leakage of radioactive water in over twenty US nuclear power plants. Tritium is a radioactive isotope of hydrogen that emits a low-energy beta particle. It may be present in water emanating from a nuclear plant (Casas et al, 2004; Cracolice & Peters, 1997). The main concern over tritium is the high possibility of its entry into drinking water, in addition to the subsequent presence in crops that depend on tritium-contaminated waters. Uranium is mainly mined for use in nuclear power plants. The 1979 Church Rock uranium mill spill in New Mexico led to the flow of over 1,0 00 tons.

The Town on the Beaver Creek Essay Example for Free

The Town on the Beaver Creek Essay In her â€Å"The Town on the Beaver Creek† Michelle Slatalla presents humorous and lively writing in order to present intimate and enchanting history of a 20th-century frontier. The author evokes place and time to make people remember. â€Å"When he was seven, my uncle Jack saw a man dying of rabies on the county courthouse lawn. The man wore bib overalls, and as he convulsed and choked, his boot heels flung divots into the air. He begged for water. Someone brought a dipper cool from the pump, but he could not swallow. After an ambulance took the farmer away and Hesta reappeared on the concrete steps in a rush to catch the next Sparks Bros. bus, Jack tried to forget the strange scene†. In such a way the author starts her narration making people acquainted with a small Kentucky town. Actually, the author tells a story of small town Martin specifying the life stories of three generations of her family before the town was bulldozed. Michelle finds appealing approach and inquisitive mind to shed light on the life and glory of Martin, â€Å"built by the hardy†, which population amounts about 860 people. Aparent strength of the book is that Slatalla prefers novelistic style to make her narration more realistic and true to life. She manages to be remarkably thorough without seeming academic or sterile. The author excellently had done her job and her characters have appeared very expressive and vivid. For example, Doc Walk Sumbo, who rode down the church aisle on horseback and ran – successfully – for sheriff after a stint in prison for embezzling government money, whereas Stumbo’s opponent was running an ad in the town: â€Å"I will give the office personal attention, as I have nothing else to do†. Actually, the author tends to show that politics in the town is inexhaustible source of jokes and humor. She writes that in another unlikely election, an outhouse cleaner was named county coroner over an undertaker, solely by virtue of his fortuitous first name, Judge. Therefore, the book illustrates both political and social life of the town in a rather sarcastic and humorous way. As it is mentioned above the author tells a story of her family: of her mother who was so nostalgic for the town she had to leave as an adult, of her father who managed to build a scale model of small town in their family basement. Slatalla notes that â€Å"the results looked like a movie set created for a heartwarming Frank Capra film†. Nevertheless, the author writes that nothing would be the same as their native town. The model carted by her father, for example, failed to reproduce the stash of courageous, scary, heartrending and hilarious stories which filled the lives of inhabitants in Kentucky town in the beginning of the 20th century. Further, the author mentions that she aware that Martin tow was going to be demolished and a new locale would be built. And that fact caused her to act and to struggle for her native city. She writes that she was outrageous and really furious that old traditions and memories weren’t appreciated and only material wealth was emphasized. Michelle realized that some things would be lot forever, though they would be kept in memories and records and she made such an attempt. Therefore, she decided to grab â€Å"as many of the old stories as I could carry†. So, her recollections are transformed and presented in a really delightful book. Her expert hands managed to show her husband Fred, her Uncle Red, great-grandmother Hesta, grandmother Mary, her grandfather Elmer and the town physician, Doc Walk very alive and vibrant : â€Å"Sometimes a town is past saving, but its history shouldnt be†. The author seems so anxious at times not to leave anything out. Slatalla was very proud of her native city. Summing up the book is a fitting memorial for an unusual town and makes one wonder how many other towns stories have been lost. References Slatalla, Michelle. (2006).The Town on Beaver Creek: The Story of a Lost Kentucky Community. USA: Random House Publishing Group.

Pat Buchanan Speaks Out :: essays research papers

Thursday night the Phillips Center for Performing Arts hosted a very special guest appearance by the Reforms Party presidential candidate Pat Buchanan. In the year of presidential elections the two popular candidates George Bush and Al Gore really don’t lash out on each other, which makes this years debates boring and long. Pat Buchanan is refreshing to the sense he doesn’t care what he says about the other candidates. Pat Buchanan’s history includes serving as an assistant to Richard Nixon, and also to Ronald Regan. An accomplished journalist in his younger career, Pat Buchanan wrote speeches for the Reykjavik summit with Mikhail Gorbachev, and Richard Nixon’s popular speech to the opening of China in 1972. A solid Republican through many years in the White House Pat Buchanan saw a growing problem and decided to do something about it. Buchanan says, † The other parties do not realize the problems in America, we are loosing our country and what we stand for†. Buchanan wasted no time on stage knocking both Gore and Bush, because they are failing to talk about real problems in the United States. â€Å"These guys stand up here and are scared to death to step on each other toes and tell the Gods honest truth†. Buchanan feels that he left the Republican Party because they will not fight for American rights. Buchanan really focused his ideas with building America back to the nation our founding fathers wanted. He pointed out the problem with America’s heritage taking Washington’s day and changing it to President’s day. Buchanan explained, â€Å"When did we stop celebrating our first President of United States, and start celebrating Presidents such as Bill Clinton†. He also argued the problem of changing Christmas break to Winter break, and Easter break into Spring break. What’s more surprising is his views on why America is changing and what he will do to change America back to the land of liberty. Buchanan blames the change in United to States to the problem with immigration. â€Å"With too much immigration we are loosing communication with each other, we should teach all new immigrants English and emphasize American history first and foremost’. Buchanan feels that, â€Å"English is what as Americans brings us together, so everyone who lives i n America should know English†. Buchanan also offered a strict policy on immigration on his new plan. Under Buchanan’s new plan he will cut foreign aid and also pull troops out of Europe and the Middle East.

Philosophy Skepticism Essay

Definitely the most fascinating thing when it comes to skepticism is not that severely philosophically doubtful people are present – it is the opinions that come from guiltless principles and get to amazing deductions. Rationalists like Locke argue that â€Å"all knowledge is based on reason (and the reasoned analysis of certain innate concepts and ideas that are possessed and understood by everyone). † Therefore, the inherent uncertainty of sensory experience (i. e. optical illusions and hallucinations) cannot provide a solid foundation for knowledge. Normally, a skeptic starts from several of explanations for a single situation but they will always end in wrong conclusions. Skepticism can take you to fertile results if you contemplate the following and consider the Sorites Paradox. First of all, admit these three properties. If you have two eyes – and can see clearly- that means you are not blind. And if you have mostly no eyes or cannot see either, then you are not blind. Likewise, if you take off one eye, this does not make you completely blind. So keep taking your two eyes off. Agreeing with this evidence, you should not get blind . However; you would get blind (www. philosophytalk. org). In addition, if we make reference to Descartes’ Meditations dispute. What Descartes argument means is that â€Å"the kind of evidence we have for our beliefs underdetermines what to believe (60). † Hence, we could use Bertrand Russell’s example. Imagine you had some kind of hallucinations consequence from some kind of drug or substance. In this case, how could someone differentiate their ‘dream’ life from their ‘real’ life? Since the skeptic never accepts that we are actually having a dream in the place of living. In fact, the skeptic states that our existing evidence does not regulate the chance that it could be a dream instead of real life. Idealism is definitely a good solution for skepticism. Moreover, skepticism creates the difference among our thoughts or observations and things that provide importance to these thoughts and perceptions such as dreams or any life experience. So, demanding that the universe is part of our ideas would separate the problematic of skepticism. For example, there is nothing concluded about the existence of a chair than just the impression that the table is there. During decades, many philosophers and skeptics have always had an extremist position as a way to give strength to their opinions. Though, idealism is actually more absurd than skepticism and our commonsense should allow us to reject it (Philosophical Reporter (4:50): Polly Stryker interviews Michael Shermer, the director of Skeptic Society). I believe that many skeptical opinions do not necessarily have to be based on a strong formation of knowledge. We can believe whatever we want– whether or not those beliefs are based on a complete form of knowledge? If knowledge is hypothetically that type of belief-with that kind of authority- whatever it is, that sustains skeptical opinions, then we probably do not count the privilege of having that â€Å"knowledge. † Nevertheless, we believe in several things and some of those beliefs are more or less acceptable by argument and/or evidence. Undoubtedly, many of the things we believe in are â€Å"strong enough† for this life with a list full of different and infinite purposes, even if the skeptic is right that none of them deserve the honorific label â€Å"knowledge† (Stroud, 96). Whenever we believe in something, we risk more than having some kind of knowledge . When I purely believe something and do not any doubt it and actually have evidences to support it, then that is when I cannot even have the thought or idea that my belief could be wrong for a certain reason. So Knowledge is in a way stronger than that. One cannot know that p, unless p is the case (Nozick, 109). There are serious doubts about the reliability of sensory experience on human beings in the development of ideas, and the possibility of ‘certain knowledge’ is definitely questionable. So, while experiences are the foundation for knowledge and certainty, we cannot fully trust our experiences, and cannot hope to accomplish certainty in our knowledge of the world. Reasoning a bit, we can realize that knowledge would always be dependable from the passing of time, and that knowledge could change anytime as well. Different kinds of advances, transformations and variations could lead knowledge to be moldable in anyway in any area depending on what we believe now and what we will believe later based on science or the resemblance of the past. All knowledge is a product of human experience, and is not possible that people are born with innate ideas . On the other hand, beliefs will always be based on the criteria of each people that comprise a whole different world, and our beliefs would hardly change the way we see and justify things that surround us in a period of five years or less. I do not think that knowledge is as important as it seems. I tend to believe that the rational part does everything. We want all of our beliefs to be constant under the stress that the rational pressure causes. When those balanced belief are being formed, our goal is to reach those beliefs that are receptive to all the stress of rational beliefs and that even after all that force of a rational belief, they can keep themselves firm. Perhaps a belief that is privileged of having such receptiveness to reasons and could appreciate the stability of not having any pressure by any rational beliefs, and then it would gain the honor to be named knowledge. * www. Philosophytalk. org * Nozick, Robert. An Analysis of Knowledge. Philosophical Inquiry. Indianapolis. Hacket Publishing Company Inc. 2007 * Stroud, Barry. Philosophical Scepticism and Everyday Life. Philosophical Inquiry. Indianapolis. Hacket Publishing Company Inc. 2007 * Descartes, Rene. Meditations on First Philosophy. Philosophical Inquiry. Indianapolis. Hacket Publishing Company Inc. 2007.

Revolution of Marriage - 969 Words

Marriage has taken a drastic turn throughout the past years; there have been new laws, regulations, and new marriages all together in these years. Race, gender, age, sexual orientation, ethnicity, and class, all play a role in the cycle of marriage. With the new changes that have happened within marriages, those new developments have been looked at the most when a couple is going to gets married. One can possibly learn new facts and gain more knowledge about the new revolution marriage has taken after reading this essay. Earlier in the years, marriage occurred more commonly between people of the same race and ethnicity; it was unusual when marriage would occur between different races. Such marriages caused controversies, and were not†¦show more content†¦That was not as common in the past as it is now. It has always been there, but not as visible to the public as it is now. This type of marriage has had plenty of debates, conflicts, confrontations, allegations; some states have already legalized same sex marriage. I believe this has been one of the most shocking turn in marriage. In many countries, it is found disrespectful to become pregnant before marriage, but â€Å"in the eighteenth century some 10 percent of American brides arrived at the alter already pregnant with their first child, a level unequaled until the late twentieth century (Eras). In the past, it was not necessarily acceptable but it was something that was almost common within brides. Women were known more as property and because of this they were often getting pregnant. Big families were common in the past. Money would be the reason why some women married certain men, not anymore. Although women still earn less than men, they make enough money to support themselves. 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