Business Ethics Case Study Example | Topics and Well Written Essays - 1250 words

patronage Ethics - Case Study ExampleAdditionally, informing the customers about the risky fuel tank versus belongings the issue under wraps is also another moral issue which had the potential of winning the trust of customers and recite doom for the then Fords newest car model.If Ford officials were asked to justify their decision of making serious fuel tanks, they would have defended their actions as follows firstly, they would cite the principle of fidelity in their effort to keep the incubus and cost of the Pinto car at 2,000lb and $2,000 respectively. A remodel of the fuel tank would mean an upward allowance of the cost and weight of the car. Secondly, the principle of autonomy would work in their favor. This is especially true because their decision was do from an informed, independent business point of view (Shaw, 2010). Thirdly, they would have cited the principle of beneficence as a defensive structure for their continued survival in the US auto industry in their eff ort to offer inexpensive cars to millions of locals with lower income. Lastly, the moral principle of utility favored the actions of Ford officials since they tried to balance the ratio of benefits to deadening to the society, its consumers, and the general society. Fords decision favored the companys business interests, and the economic contributions the company was making in the US market.In my view, Fords decision to build affordable cars with slight fortified fuel tanks that could not withstand a rear impact of 20 mph meets the threshold of utilitarianism. This is especially true for a safer fuel tank that could withstand such an impact would have resulted in a more expensive Pinto model (Shaw, 2010). This would mean fewer sales of the car model and losses upon Ford, as many customers would opt for cheaper (foreign) car models with the same specifications.