McDonald Case study Essay

Comparing with different competitors in the catering industry, McDonalds has developed into unity and only(a) the giant and most famous immobile sustenance restaurants in the world. At present time, McDonalds is the worlds largest nutrition service retailers offering function to customers, in the same time they ar retention opening new shops all over the world every day. However, even though their business is keeping increasing, but they in like manner met some negative messages from consumers or other parties, such as their products is not unhealthy, food they provided will cause fleshiness to the childhood.From relative estimation, it shows that corpulency condition and the qty of those overweight children have been increasing rapidly throughout the world. More seriously, childhood obesity rate in the country of Australia is the highest in the world. From this consideration, it is much undeniable to analysis relationship between the fast food and the obesity. Here, I will take the example of McDonalds to research in accompaniment 2.0 Analysis of nerve (McDonald fast food) at that place atomic number 18 lots of people will be consumed in McDonalds., roughly, there are more than 30 million customers will be served in McDonalds restaurants around the world. Accordingly, McDonald also achieved great success, oddly comparing with other not so famous similar competitors. But due to fast foods unique style of business, such as their unique food ingredients, material used and cooking method, people think fast food will be the main cause for the obesity, typically for children, because they the likes of the taste of such fast food a lot and consumed a lot too.In Australia, according to the memorize, there are about 25% of children in Australia are obese or overweight nowadays, while that was just 5% in the 1960s. The study from Australias Child Youth Help shows that the overweight preschoolers aged four years rose from 3.2% for boys and 3.5% for gir ls, to 4.1% for boys and 5.8% for girls in 2002. Also according to more scholars and nutritionists reflection, it is not hard to know that the fast food provided will be the main reason for create childhood obesity.Since obesity has lots of negative resolution to the health of the people, and curiously for childhood, comparing with normal adults, childhood will be the focus for parents or relative health institute to pay attention on. As relative research shows that fast food will generate relative higher fats etc, so becomes one of the main causes of getting child fat. For McDonald, due to their earthshaking achievement, together with their multi-advertisement, makes people, child is more familiar with them, on the contrary, this type of condition also makes McDonald become the target of complaints of childhood obesity. 2.1 Questions 1 McDonald relationship with childhood obesity Due to the cause of the obesity, McDonalds relationship with child and parents becomes much tight. There are lots of people complain this giant food seller, because they have provided to many fast food to children, which cause them failed to be healthfully growing. In which, their variety type advertisement also become the target for people to blame. Because advertisement will figure out good feeling and positive to the consumer, especially when child get to know the advertisement, they will be much easily to be attracted by the contents, thereof, they will be much easily tend to take such advertising food. In the meantime, since they are short of the knowledge to judge and get to know more detail of the products, is itgood, or will it bring bad effect to health once eats. So in the way, McDonalds advertisement becomes the target of peoples blaming.As far as I am concerned, it is not doubt that McDonald will hold the direct responsibility, because they are the food providers, and they are the persuader to make children like their food by advertisement. But in the meantime, chil drens parents shall also have the responsibility. Normally when the child go in to the McDonalds shop, they will accompanied by their parents or elder person, at this point, when the children do not have the knowledge and the ability to tell the negative of the fast food, their older accompanier shall point out in time, also shall provide necessary guide in selecting the food. 2.2 Questions 2. The impact of McDonalds tradeAdvertisement will bring lots of effect to consumers, and for McDonalds marketing because most of their advertisement contents will be designed by professional, who will be able to make the contents of the advertisement will be much attracting to their consumer, and when they target children, normally, the effect of the advertisement will work. Also they will design relative program to present their products to consumers.2.2.1 Impact of McDonalds marketing on individual consumers It is well- cognise the principle of the treatment to the people in McDonalds that pe ople are the key to the success of McDonalds. To individual consumers, McDonalds celebrate the childrens birthday with them.The parties are fun, Hassie-free and make for great memories to give an impressive and unforgettable experience for distributively of the individual customers in it. Customers undersurface choose from two great-value packages, each offering games, entertainment and meals, and with more than 200 committed birthday party restaurants Australia-wide, there are plenty of nearby locations to choose from. Additionally, there is online booking for the restroom of the customers, which is even easier to give the little customers a party theyll love.2.2.2 Impact of McDonalds marketing on other business and society Apart from the great fond impact of McDonalds to the individual consumers,McDonalds itself also shed indispensable impact on other business and society as a whole. There are 267 franchisees and 9,000 suppliers serving as business partners in McDonalds Austra lia alone (McDonalds Australia Corporate righteousness & Sustainability Report 2010). Therefore, the great sales in McDonalds will no doubt generate vast increase to the sales of those business partners to a large extent.2.3 Question 3 Social marketings influence to childrenSocial marketing will contribute and affect a lot to the consumer through variety type of approaches, and it can be clearly known from the example of McDonald. The great success of McDonalds is basically because of its establishment and implication of its responsibility to do whats right. To intermit carry out this responsibility, McDonalds takes several(prenominal) measures as the societal marketing listing be execrable (1) Productive strategy of high choice products.The quality of the products is the life thread of an enterprise. From this consideration, McDonalds places this to the first of the other four criteria. (2) Price strategy of reasonable price. To be successful in the furious competition of fast f ood industry, McDonalds implicates the marketing strategy of low price and national uniform price. (3) Service strategy of clean and speedy service. The cleaning of the food in McDonalds has closed connection with the health of the customers, especially that of the childrens. While clean and speedy service provides convenience for the necessity of busy customers.Promotional strategy oriented with ads. The promotional strategy in McDonalds is sort of simple but quite effective, mainly with the strategy of ads publicity to create sensational effects. (5) Cultural strategy of accustoming to the local culture. McDonalds maintains its own style of food and also adapts to the local culture to invent food of the traditional distinguishing features (Nestle & Jacobson, 2000).Through the measures above, McDonald try to widely present their products as top as possible to the consumers, also their products will be accompanied with good service which will greatly influence the consumption inte ndance and habit of their customer, in which children are also the most part, therefore children will naturally like to eating in McDonald. 2.4 Question 4. Opinion of advertising for kids and other solutions for childhood obesity in Australia 2.4.1 Problems ofadvertising for kidsThe advertisements of McDonalds are always aimed at interesting more customers, especially to the little children. McDonalds enticing their children customers to want its food by applying free toy giveaways. The ads of McDonalds are both in TV or other publications produce various attractive pictures and images to entice the children to it from their visual to their gustatory sense. 2.4.2 Other solutions to solve childhood obesityTo solve childhood obesity, several strategies are decided as followed More focus essential be placed on the group prevention rather than the individual treatment and instruction. In order to change the diet and behavior in the family, it is critical whether to depend on the famil y and the society. The effect of the individual instruction such as the fat farm and summer camps will be very limit without the long term support from the society and school (Allison & Webe, 2003). School must be the major part of the prevention of childhood obesity. The government must make no efforts to control childhood obesity. How to cooperate with the food industry is one of the parts of the strategies (Berg,Buechner& Parham,2003).2.5 Trend of the fast food industry in AustraliaThe fast food industry in Australia has achieved its great success in recent years. The brotherly and industrial status of fast food industry has been gradually established and become more important. The scales of both the industry and the enterprises are increasingly broadening, and the quality and stock are improving evidently. In a word, the development of fast food industry is limitless in the long run.All around Australia, fast food is not simply a commodity it is also a representation of the We st or American. If it wants to help explain its attraction, McDonalds should innovate its quality as well as the foods themselves to match the advancedemand of the society. Australian business environment was so complicated that foreigners could not hope to survive on their own, in such circumstance, only those enterprise matching with the consumer requirement will be survive. On the whole, Australian consumers treat fast food restaurants as unemployed centers and tend to stay longer than do most Americans.In the meantime, other type food, like rice is more than a simple grain it is imbued with emblematical meanings and is perceived as sacred by many Australians. The style of food does not fit easily into the existing Australian food system, so McDonalds, if can operated in a more healthy way for their food by improving step by step in innovation, it can be easier to be accepted. 3.0 ConclusionIn conclusion, McDonalds is believed the giant of the fast food industry. It has achieve d great success in its sales and the fame all over the world. However, together with its great success, McDonalds also creates serious problems to the society, in specific the childhood obesity. It is estimated that the prevalence of obesity and overweight children has been increasing rapidly throughout the world. And the rates of the childhood obesity in the country of Australia are the highest in the world.Its beginning relates to the starts of a new political era, on in which local interests challenge the authoritarian rule of the Nationalist Parethy, in this way, the Golden Arches arrive just as Australia reaches takeoff as a major player in the global electronics and computer markets. To many consumers in Australia, McDonalds meant something the leisure and easy, and people prefer it. So in order to advance their business, but in the same time, not to bring the negative side to the consumer, especially children, it is part of McDonalds responsibility to take care of their produ cts, trying best to find good method or innovation to catch the problem of causing serious state of childhood obesity, that is certain measures are in great need to be taken to solve or affiliate the situation.It is also believed that with better responsibility taken, and with correct marketing, trying to stick the principle of right goods is the base of good marketing, then the fast food industry will be successful forever.ReferencesAllison,D.B. & Weber,M.T(2003). Treatment and prevention of obesity what works, what doesnt work, and what might work. LipidsBerg,F., Buechner J. & Parham E. (2003). Guidelines for childhood obesity prevention programs promoting healthy weight in children. Nutr Educ EbhavMcDonalds Australia Corporate Responsibility & Sustainability Report 2010Nestle,M.& Jacobson,M.F(2000). Halting the obesity epidemic a public health policy approach. Public Health Rep